Official Documents

Check back here for regular updates. Here is where you will find the latest information on scholarship opportunities, economic statistics, awards nominations and a host of other information we make easily accessible online for our partners.

Tourism Conference Scholarship

2021 Tourism Conference Scholarship

Partner Updates

Google My Business Tips

Excellence in Tourism Awards

Important Dates

  • January 27, 2021 – Nomination forms and guidelines are released
  • April 1, 2021 – Deadline to return nomination forms
  • May 5, 2021 – Excellence in Tourism Award Luncheon

Can we all agree that 2020 was a year that none of us ever want to experience again? Despite all of the hardships, tourism remains vital to the economy of Lincoln County. During a normal year, our visitors spend more than $100 million, generate nearly $9 million in state and local taxes, support more than 1,400 jobs with a payroll of just under $25 million. What keeps these visitors coming to Lincoln County is more than our attractions, events, lodging and restaurants. What makes North Platte and Lincoln County memorable is our people – the people within our tourism businesses who make our visitors feel welcome and deliver excellent customer service.

A visitors’ experience in any destination is only as good as their interaction with the frontline employees they encounter. If our visitors have positive experiences with the people they encounter at our attractions, events, retail establishments, hotels and restaurants, they will see North Platte and Lincoln County as a warm and welcoming place and they will be predisposed to enjoy their time in our community – and to recommend a visit to their friends.

The North Platte / Lincoln County Visitors Bureau Excellence in Tourism Awards are geared towards promoting performance excellence within our tourism industry. These awards will recognize individuals and organizations which have demonstrated best practices and offer excellent customer service to our visitors. The awards will be announced during National Travel and Tourism Week at the Excellence in Tourism luncheon scheduled for May 5, 2021 at the Prairie Arts Center.

Awards will be presented in the following categories: Excellent Service within a Hotel, Restaurant, Retail Outlet, Event and Attraction; Volunteer of the Year; and Hero of Tourism.

Nomination Forms are available on line here:

Travel and Tourism Economic Statistics

Group Tourism is a significant segment of the tourism industry for Lincoln County. See the American Bus Association estimates of economic impact of Group Tourism in the following documents

Nebraska Group Tour Economic Impact

Nebraska Third District Group Tour Economic Impact

Lincoln County Nebraska Group Tour Economic Impact